The Flip Side of DIY Ads
Besides the silver lining, each cloud also has its dark side. While many marketers are excited about the rise of home-brewed ads produced by "friends of brands" - product consumers "loyal beyond reason" - others are facing the question of what to do with brand subversion. A couple of weeks ago, Volkwagen had to distance itself from a suicide bomber video circulating on the web. It was Abercrombie & Fitch's turn today to issue a denial, when numerous blogs reported on a series of Nazi-themed posters noticed in San Francisco.
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