Mattel To Equip Barbie with Nokia Phone
"Mattel will soon start selling cell phones alongside the Barbie My Scene toy line. The new Barbie-brand phones aren't toys at all, but real phones. Mattel expects them to appeal to 8- to 14-year-old girls and will offer them in all stores that carry Barbies. Mattel and Single Touch are offering the Nokia 3587i phone, which features a full-color screen and voice dialing. It also lights up when a call comes in. It's just the latest digital entertainment move by Mattel. On Feb. 17, at the American International Toy Fair in New York City, it unveiled a slew of gadgets, including a handheld entertainment system that allows kids to create their own minimovies out of video clips."
--Business Week via BrandNoise
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