New Advertising Format: Mini Series
"Nissan, together with TBWA have developed a 24-minute ad. This film is going to be broken up into 24 one-minute segments and shown as ads on programs like Fox's 24. Can you imagine if there were options for everything from 5 second to 5 minute commercials in prime-time and everything in-between? It would make advertising viewing a lot more interesting and perhaps stop people reaching for their fast forward buttons on their PVRs."
--Influx
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