Parents Fight Cereal Cross-Promos
"A crackdown on the use of children's cartoon characters to market food products is needed, says a watchdog. A survey by Which? found 77% of 2,000 people believed using characters like Shrek and Scooby Doo on packs made it hard for parents to say no to children.Among the culprits named by the report was Nestlé's Golden Nuggets carrying a picture of Disney's Incredibles, which contains an extremely high amount of sugar."
--BBC
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