Power of Celebrity Endorsements On Decline
The Independent yesterday ran an article on the decline of power of celebrity endorsement as the airwaves (and minds) grow oversaturated:
"It used to be so simple: a superstar allowed their gorgeous face to be put on a product and the world said, "That's nice, I'll buy one."
But not any more. We have had enough. The automatic association between a famous face and a successful product is over. Shoppers are bored with endorsement and actually finding fame a turn-off when it comes to buying a fish slice or a pair of jeans. "
... more
<< Home