Product Displacement: Don't Pay - Don't Play
"Product placement gurus and network and production executives have been facing the question of what to do about items and logos that have not paid to participate--whether to block them out or ignore them, thereby giving a product free advertising.
Currently, some are talking about using the services of companies like Princeton Video Image--a Lawrenceville, N.J. production house that often digitally inserts advertising into live sports events--to do the same for reality shows. The company has recently been hired to digitally insert products into old episodes of "Friends," which is enjoying high ratings in syndication."
--MediaPost
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