Repackaging "Smarties" Seems Dumb to Brits
Nestle, the maker of Smarties has announced it is to ditch the colourful chocolates' tube-shaped packet in favor of a six-sided pack. Smarties have been sold in a cylinder-shaped packet since the sweets were first launched by Rowntree's of York in 1937.The Brits are not amused. "I've always loved to pop the plastic lid and see how far it goes! They always have to ruin somebody's fun. Shame on them!" writes one.
--BBC via BrandNoise
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