BigMac to Buy Its Way Into Hip Hop Tunes
"McDonald’s Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs. The goal is to have several tracks hit the radio airwaves by the summer. Maven, based in Lanham, Md., has already approached record labels, producers and individual artists with the Big Mac proposal -- which emphasizes writing lyrics around the sandwich’s name alone, and not necessarily including McDonald’s or the Golden Arches."
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Earlier:
Report: Brands in Songs
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