Daylight Time Switch As Special Marketing Occasion
"As most Americans prepare to push their clocks ahead this weekend when daylight saving time arrives, Madison Avenue is falling back - on one of the most popular ploys in the marketing handbook, capitalizing on the calendar.
Well-known brands like Olay, Old Navy and Swatch hope to add daylight saving time, which this year takes effect at 2 a.m. Sunday, to the lengthy list of unofficial, fanciful marketing holidays. The goal is to take advantage of the attention consumers pay to such days, even if slight, and transfer that interest to the brands being peddled."
--New York Times
<< Home