Fighting Flatulence Through "Ailment Placement"
Rekha took a break from her thesis and wrote on Technology Review's blog about what looked like an unlikely plug for the irritable bowel syndrome on, of all places, "America's Next Top Model":
"A friend who's a pharmaceutical sales rep told me it's quite possible that I witnessed a cousin of product placement -- what I'm calling 'ailment placement' until I learn the term of art. The IBS mention (and ensuing conversation about flatulence) might be related to a new marketing push by an IBS drug approved not so long ago by the FDA. I won't name it because this is speculative at this point."
Earlier:
Illnesses Invented by Advertising
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