Ronald McDonald To Get A Makeover
"Ronald McDonald - the iconic character that is not only a corporate mascot but also a global symbol of everything good and bad about America - is undergoing a makeover that will change his look, sense of humor and role at the fast-food chain.
McDonald's has been quietly tweaking the character's image in recent years as it struggled to revitalize its marketing, menu items and sales. Corporative executives are preparing for a coming out, of sorts, of the revamped Ronald in the near future.
The clown will frequently drop the familiar red, yellow and white jumpsuit and size 29EEE shoes and don different outfits, such as a basketball jersey, a beach outfit and a tuxedo. In all, there are seven new costumes, Light said.Plans also include depicting Ronald at sporting events on the tray liners, creating a television show to be aired in U.S. schools with Ronald as a "motivator" to get kids to eat right and to be more active. Similar computer software is in the works."
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