The Consumer of 2020
"Despite the growing disparity among incomes, consumers at every level will exhibit crossover behaviours. There will be a disappearance of tidy consumer segments (if they ever existed at all). The same limited-income shopper who seeks Wal-Mart style value will also purchase clones of high-end products and experiences."
-- A study (pdf) by Bain & Company, quoted by TBWA and Brand Noise.
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