Going Postal
Lexington Herald Leader runs an amazing article on how U.S. Postal Service made its way into popular culture through a combination of viral ads, cameos on reality shows, movies and The American Idol.
"In 1995, the movie Clueless popularized the phrase, "going postal," characterizing craziness. It stemmed from a series of high-profile shootings at post offices, not at all the image the Postal Service wanted. So it fought pop culture with post culture. The agency already had made headway by bulking up its stamp program, starting with the 1992 Elvis Presley stamp. Before e-mail was an option, 1.5 million people voted in a competition, selecting the image of young Elvis for stamps."
--via Agenda
Also:
Stamp Advertising Is Back
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