Brands' Friends Invited to Submit DIY Commercials
Apparently, coBRANDit believes DIY commercials by brands' fans are more believable than the glamorous agency-made stuff and began soliciting 90-second clips about everyday things people do with beer, gear and cars. "coBRANDiT is building a network of creative people to whom brand sponsors can introduce new ideas and products in exchange for documentary video and authentic creativity; the results will be used in on-line media campaigns."
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