Extreme Makeover: McDonald's
"McDonald’s is recruiting Russell Simmons, P. Diddy and Tommy Hilfiger to perform a miracle makeover: Turn its employees' mundane uniforms into hip street wear. As it attempts to change its image from a fat purveyor to phat icon, the world’s largest youth employer is turning to these style-setters for what could be an $80 million makeover for its army of workers. The idea is to turn employees into walking brand billboards as they circulate among their peers."
-- AdAge (free reg)
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