New DC logo: liquidating the past
"The design community erupted earlier this May when DC Comics unveiled its new logo, informally titled the 'DC Spin.' Designed by JoshBeatman of Brainchild Studio in New York, it replaces the 30-year-old 'DC Bullet,' designed by the legendary Milton Glaser, who is probably best known for his 'I (heart) NY' logo, now omnipresent in the Big Apple... The folks at DC wanted a logo that looked more like newer logos by companies started well after 1937, and without founding characters like British detective Cosmo, Phantom of Disguise. In short, rather than a logo that leverages the past, DC's new logo liquidates it." – BusinessWeek
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