Retail Sabotage
"Shop dropping, also known as "reverse shoplifting," entails altering the packaging of retail merchandise and depositing the products back onto the shelves."
--CNN via Agenda
Also, "shop-dropping consists in pirating the commercial system by putting free items on store shelves, without authorisation. This way you can drop free home-made CDs in big record stores, free photocopied booklets in “new books” sections, copied DVDs or videotapes in blockbuster departments, and so on."
Here's a good post at Indymedia explaing the phenomenon, and here's the Drop Lift Project's website.
<< Home