Dissecting Scientific Claims in Ads
Guardian: "When I was growing up, the hard sell in adverts was sex. These days, however, sex is old hat, and the new hard-sell is science. And properly hard science at that, or so one might innocently presume. What soon becomes clear is that even when a manufacturer is not, strictly speaking, telling an untruth in its advertising, the "science bits" its telling you are highly unlikely to be the full story."
<< Home