Study: Ads More Effective Than Product Placement
"New consumer research suggests that branded entertainment still has a long way to go to compete with the 30-second spot--especially when it comes to influencing people to buy products. Researcher FIND/SVP says that consumers would be twice as likely to buy a product as a result of seeing a TV commercial than they would after seeing a product in a branded entertainment scenario. Fifty-two percent of viewers would buy a product after being exposed to a TV commercial, while 23% would do the same from a branded entertainment experience."
-- Media Post
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