Study: Concurrent Media Exposure
Ball State Uni's Center for Media Design is selling a "consumer-centric, data-driven look at patterns of Concurrent Media Exposure (CME) -- including how common it is, how much of the media day it occupies, and what media are regularly combined in concurrent exposures. Some findings:
- CME is pervasive (involving over 96% of the study's participants) and constitutes a substantial portion of all media exposure (30.7 percent of the media day).
- CME differs across media in incidence and time accrued – some media are almost always experienced concurrently with other media (e.g., instant messaging, telephone, newspaper) and some have a low amount of CME (e.g., DVD viewing)."