The Consumer of 2020
"Despite the growing disparity among incomes, consumers at every level will exhibit crossover behaviours. There will be a disappearance of tidy consumer segments (if they ever existed at all). The same limited-income shopper who seeks Wal-Mart style value will also purchase clones of high-end products and experiences."
-- A
study (pdf) by Bain & Company, quoted by
TBWA and
Brand Noise.
Copyrighting Street Art?
Blogging community is
fuming over an artist who put a copyright symbol next to a chalk graffiti.
Going Postal
Lexington Herald Leader runs an
amazing article on how U.S. Postal Service made its way into popular culture through a combination of viral ads, cameos on reality shows, movies and
The American Idol.
"In 1995, the movie
Clueless popularized the phrase, "going postal," characterizing craziness. It stemmed from a series of high-profile shootings at post offices, not at all the image the Postal Service wanted. So it fought pop culture with post culture. The agency already had made headway by bulking up its stamp program, starting with the 1992 Elvis Presley stamp. Before e-mail was an option, 1.5 million people voted in a competition, selecting the image of young Elvis for stamps."
--via
AgendaAlso:Stamp Advertising Is Back
Handheld Games Come To Happy Meals
"Vivendi Universal Games is partnering with McDonald's to offer electronic handheld video games based on the popular
Crash and Spyro video games franchises' in Happy Meals and Mighty Kids Meals worldwide."
--
press release
Gatorade Blog
"ESPN sports business writer Darren Rovell, author of soon-to-be-published The First in Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon, has launched a weblog called
Darren Rovell's Gatorade Blog."
--
AdRants
Stranger Than Fiction
"Marcie Walsh may not be as celebrated a young author as, say, Jonathan Safran Foer. In fact, she doesn't even exist. Her book, ''
The Killing Club,'' is quite real. It was written ''with'' Michael Malone, the prize-winning (and nonfictional) author of several mysteries, and there are 150,000 copies in print. Walsh, however, is a character on the ABC soap opera ''
One Life to Live,'' which pulls in about 3 million viewers a day; the big author photo on the back cover is of Kathy Brier, the actress who plays Walsh on the show."
--
NY Times via
Ernie Schenck
