Schools Sell Naming Rights
"A suburban Detroit school district has decided to sell naming rights to buildings and athletics facilities. A growing number of districts are establishing similar policies that allow for naming football stadiums, soccer fields and schools after corporate donors."
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USA Today
Worst Ad Song
What's the worst ad song ever? The results are in at
Slate.
Madison Avenue Goes MTV
USA Today writes about the new trends in making TV commercials that increasingly look like MTV videos:
"Gone in large part are the dialogue-heavy TV ads of the past, with actors emoting hackneyed lines of dialogue. Instead, we see hard-driving commercials featuring pop music, sleek product images and copy lines. Some spots have no actors whatsoever, which doesn't make ad agencies popular with the Screen Actors Guild. Many ads have no dialogue — not even a voiceover — just popular music tracks laid down over images of the product."
