ABOUT / PARTNERS

We engage professionals and other scholars in conversations and project work that benefits industry, education, and government while demonstrating the value of applied humanism. In the past, we have worked closely with:

• Microsoft
• Electronic Arts
• Leapfrog Enterprises
• Sony Imageworks
• The Entertainment Software Association
• The Royal Shakespeare Company
• The World Economic Forum
• The American Theatre Wing

In each case, we sought to show how new models of media production, circulation, and consumption can alter the way businesses operate. Through a partnership with Initiative Media, we have examined the ways that consumer behavior is shifting in response to the affordances of the new media environment, developing a qualitative and quantitative study of audience engagement with Survivor, American Idol, and other reality television series.