|
Program
Redefining Green
Don Carli, Institute for Sustainable Communication
The meaning of "green" is undergoing a widespread transformation that has profound implications for all communications professionals, including designers and print buyers. The "new green" is based on a conceptual framework called sustainability. Don provided an overview of the issues you need to consider and the steps you can take to address the challenges of sustainability and climate change in the design and production of print and digital media.
Don Carli is senior research fellow with the nonprofit Institute for Sustainable Communication, where he is director of The Sustainable Advertising Partnership and other programs addressing marketing, advertising, corporate responsibility and enterprise communication. He is also executive vice president of SustainCommWorld LLC, as well as founder and CEO of Nima Hunter Inc., a marketing research consultancy.
Ready, Set, Go Green
Aaris Sherin, St. John's University
Aaris demystified the processes and methodology needed to achieve sustainable design solutions and provide a practical framework from which to approach eco-friendly production. No longer a fringe market, sustainable design is now driven by economics as well as ethics. Aaris described how innovations in production processes and materials have meant that responsibly produced graphic design doesn't have to compromise its visual aesthetic nor does it have to cost substantially more. Case studies and real-world examples illustrated how graphic designers can make the same great work and still work sustainably.
Aaris Sherin is an educator, writer and designer. She is an assistant professor of graphic design at St. John's University in Queens, New York. Aaris is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in PRINT Magazine, STEP Inside Design, GroveArt Online and Leonardo. Aaris' upcoming book, SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients, will serve as a resource for communication designers looking to adopt sustainable solutions.
Responsible Paper for Responsible Design
Melissa Stevens, Mohawk Fine Papers
Melissa covered the trends you see, the terms you hear and the questions to ask when choosing a responsible paper. Virgin versus recycled post-consumer waste fiber, third-party certifications and responsible manufacturing practices are just a few of the areas that should be considered. It's no longer just "a sheet of paper" — it's your message of sustainability.
Melissa Stevens has been the business development manager at Mohawk Fine Papers since 2003. She oversees the marketing efforts and environmental education for Mohawk brands in the New England market.
Green... It's the New Black
Lora Gunsallus, RR Donnelley
Lora outlined the advantages of consulting with a printer early in your project to discuss ways to be environmentally friendly and stay within your budget. She reviewed the ways in which printers are responding to their clients' requests to produce greener publications, and she covered what her facility has been doing to adopt environmentally responsible business practices.
Lora Gunsallus is a senior account representative for RR Donnelley (W.E. Andrews plant). She began her printing career in 1988 and has been consulting with clients at the W.E. Andrews plant since 1999.
Energy Insights for Communications Choices
Laxmi Rao, MIT Information Services & Technology
Most people know that paper and printing have a carbon footprint, but many are unaware that electronic communications also leave their mark on the environment. Laxmi discussed some considerations and issues to help guide energy-conscious choices for delivering effective communications.
Laxmi Rao is MIT's IT energy coordinator. She works with faculty, staff and students to develop computing energy savings guidelines, promote best practices, and coordinate energy-saving activities in support of campus-wide information services and technology activities.
|
