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Marketing With Online Video

24 April 2009

This Academic Impressions webinar covered how to integrate online video into your marketing program, the most productive and cost-effective way to use online video, and what makes an online marketing video effective. Topics included determining a realistic budget and staffing needs, establishing production and technical requirements, making your video stand out, and measuring success and effectiveness.

Presenter
Jason Simon, director of marketing and communication services, University of California System

 

MIT