5 May 2003
This workshop presented several tools for developing effective
messages, and defined the building blocks of developing messages
that will move your audience(s) to the desired outcome, such as
attending an event, making a donation, or developing a greater understanding
of complex issues. "Best practices" using MIT key messages
in communications materials—online and in print—were
also presented.
Presenters
Marsha Sanders, senior communications officer, Provost's Office
Messaging team
Suzana Lisanti, senior web strategist, Information Systems
Paul Denning, associate director of communications, Sloan School of Management
Dick Anthony, associate director for communications,
Communications & Donor Relations
Best Practices team
Mary Leen, associate director, MIT Museum
Mary Haller, director of arts communication, Office of the Arts
Paul Denning, associate director of communications, Sloan School of Management
Contact
Marsha Sanders
|
 |
