7-9 July 2009
This three-part webinar series, presented by Higher Ed Experts, covered why more and more institutions have gone digital with their news-oriented publications. It also provided tips to prepare for an eventual switch from print to electronic or to better integrate both media by sharing winning strategies, lessons learned and practical advice from editors of higher ed digital magazines.
July 7
Going Paperless: How to prepare and survive the transition from print to digital
John Lofy, editor of Michigan Today, explained why and how his 40-year-old alumni magazine took the paperless route by switching to a web magazine combined with an email newsletter. He shared lessons learned, practical tips and advice to prepare and survive this major change.
July 8
Paper and Pixels 101
Bonny Griffith, editor of Fuse at Ithaca College, reviewed why and how her 2-year-old hybrid print and digital magazine helped her institution reach prospective students. She also shared some winning strategies to integrate and optimize efforts using both media.
July 9
The Editor's Guide to the Digital Galaxy: How to edit a paperless and multimedia magazine
Karl L. Bates, manager of Research Communications and editor of Duke Research, explained what it means to go from print to digital for writers and editors. He shared practical tips, winning strategies and useful pointers to write and edit a multimedia, digital and paperless magazine.
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