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22 October 2009

MIT communications staff shared their expertise and experiences with social media.

Social Media: David Foucher (13MB .pdf)

Alumni Association's Programs: Maggy Bruzelius and Liv Gold (2.4MB .pdf)

Program

Social Media
David Foucher, vice president, online, Technology Review

History of social network marketing, targeting social networks, building your identity, associative identity, user-initiated exchanges, provider-initiated exchanges, and technological integration and hurdles.

Panel Discussion
Joshua Velasquez '08, project manager, Office of the Dean for Student Life
Scott Campbell, director of communications, School of Architecture & Planning
Maggy Bruzelius, director of communications, Alumni Association
Liv Gold, staff writer/editor, Alumni Association