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Professional organizations
The Ad Club of Boston
http://www.adclub.org
The Ad Club is a local trade organization that publishes advertising
and marketing industry news, organizes networking events, and holds
industry classes and seminars. The Ad Club recently assumed members
of the New England Electronic Media Association (NEMA) and is working
to incorporate NEMA’s programming and activities.
American Institute of Graphic Arts (AIGA)
http://www.aiga.org
http://boston.aiga.org
(Boston chapter)
AIGA’s mission is to promote excellence in and encourage the
use of good communication design as a strategic tool for business
and cultural growth. The AIGA provides designers with a forum to
exchange ideas, participate in critical analysis and research, and
advance education and ethical practice.
American Marketing Association (AMA)
http://www.marketingpower.com
The American Marketing Association is one of the largest worldwide
professional associations for marketers. The AMA website is a resource
for current marketing information including research, resources
for training and seminars, case studies, and best practices.
Council for Advancement and Support of Education
(CASE)
http://www.case.org
CASE is the organization for education professionals at all levels
who work in alumni relations, communications, and development. The
CASE website offers information about education specific seminar
and conference opportunities, articles about communications and
donor relations, book reviews, and a large selection of communications-related
publications for purchase.
Design Management Institute (DMI)
http://www.dmi.org
The Design Management Institute offers tools and training through
its conferences, seminars, membership program, and publications.
Although the organization’s focus is product marketing and
branding, much of the information is helpful if taken within context.
To search and download articles and case studies from their extensive
database, go to http://www.dmi.org/dmi/html/publications/pubs_d.jsp.
Direct Marketing Association (DMA)
http://www.the-dma.org
The Direct Marketing Association (The DMA) is the largest trade
association for businesses interested in direct, database, and interactive
global marketing, with about 4,700 member companies worldwide.
Massachusetts Innovation and Technology Exchange (MITX)
http://www.mitx.org
MITX is a trade organization that accelerates business opportunities
and professional development for those interested in Internet technologies.
MITX is the region’s premier association for thought leadership,
technology trends, building business relationships, and professional
training and development. MITX offers classes, seminars, and networking
events.
University & College Designers Association
(UCDA)
http://www.ucda.com
The UCDA organizes conferences, workshops, and design competitions
in an effort to promote excellence in visual communications for
institutes of higher education. They have a listserv at http://mailman.listserve.com/listmanager/listinfo/ucda/.
Publications and online resources
The Chronicle of Higher Education
http://www.chronicle.com
The website’s ’Information Technology’ section often
features website design and development tips.
ClickZ
http://www.clickz.com
A website that provides strategies, trends, and case studies for
online and email marketing.
Communication Arts Network
http://www.commarts.com
A print and online design-focused publication that offers case studies
and examples of award-winning design.
Inc. magazine
http://www.inc.com/articles/marketing/index.html
A section of Inc. magazine&’s website that posts articles related
to marketing and advertising.
MarketingProfs.com
http://www.marketingprofs.com
A website that offers tips from marketing professionals and professors.
Very product marketing focused; however, the information is still
helpful if taken within context.
MarketingSherpa.com
http://www.marketingsherpa.com
A website that offers practical know-how, case studies and a free
newsletter for marketing, advertising and PR professionals.
Publish
http://www.publish.com
A print and online publication that provides strategies, trends,
and case studies for cross-media publishing.
College and university online style guides
http://www.wmich.edu/wmu/writing/others
A website is maintained by Western Michigan University to provide
a resource to college and university publication offices. Posts
print design, web design, and editorial style guides of various
colleges and universities.
Online resources specific to web design
and development
DoubleClick
http://www.doubleclick.com
DoubleClick offers a suite of integrated applications that advertisers,
direct marketers and web publishers can use to plan, execute and
analyze internet based marketing programs.
eMarketer
http://www.emarketer.com
eMarketer aggregates and analyzes research data from over 1,500
research sources covering hundreds of Internet and e-business topics.
For a fee, they offer in-depth research reports and access to a
database of market statistics and industry articles.
Lynda.com
http://www.lynda.com
Provides resources for web and multimedia design and development
training.
Useit.com
http://www.useit.com
Provides web design and usability tips. Created and maintained by
Jakob Nielson.
User Interface Engineering
http://www.uie.com
Provides information, tools, and guidance on web and software usability.
Jared Spool is the founding principal of UIE and has been providing
usability services since 1988.
VisCheck
http://www.vischeck.com/vischeck
Allows users to view what their web pages look like to someone who
is colorblind.
World Wide Web Consortium (W3C)
http://www.w3.org
An organization whose mission is to develop speci’cations,
guidelines, software, and tools to lead the web to its full potential.
W3C is a forum for information, commerce, communication, and collective
understanding of Internet technologies.
Interesting articles
The process of designing solutions (outlines steps in the design
process and provides case studies) from http://designing.aiga.org
Sametz, Roger; President/Founder, Sametz Blackstone Associates,
Beyond the Corporate Sphere, from the
DMI Journal, Winter 2000 issue, Vol. 11, No. 1. Roger Sametz discusses
the unique challenges in college and university brand and identity
development.
http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?itemID=00111SAM70
McGovern, Gerry, 10 Rules of Writing for the
Web, 5/20/03
from http://www.marketingprofs.com/3/mcgovern6.asp
McGovern, Gerry, Measuring Your Web Content
Management Process, 8/19/03
from http://www.marketingprofs.com/3/mcgovern12.asp
Weil, Debbie, 7 Nitty-Gritty Tips To Publish
A Monthly E-newsletter, 4/1/03
from http://www.marketingprofs.com/3/weil5.asp
Classes and consultants
Bentley Usability Boot Camp
http://www.bentley.edu/usability/
nSight
http://www.nsightworks.com
http://www.editexpress.com
http://www.nsightworks.com/services/training/index.asp
nSight offers classes, editorial and creative staffing services,
and marketing and publication services.
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