27 October 2005
Publishing Services Bureau hosted this online seminar sponsored
by the Council for Advancement and Support of Education (CASE).
The new technologies of the "social web" are enabling communications
and marketing professionals to engage with key constituencies as
never before. Four senior PR practitioners discussed new-media strategies
as they apply to blogs, wikis, RSS, and podcasts. The speakers described
how these four technologies function and how they’re being
used in academic communications.
After the seminar, Jeff Reed and Lisa Mayer from MIT's Departmental
Consulting and Academic Development (DCAD) talked about the technologies
currently in use at MIT and what is in development.
Presenters
CASE seminar
David Jarmul, associate vice president, news and communications, Duke University
Joseph Hice, Jr., associate vice president, marketing and public relations, University of Florida
Charlie Melichar, vice president, PR and communications, Colgate University
Dan Forbush, president, ProfNet
MIT's involvement
Jeff Reed, team leader, Departmental Consulting and Application Development
Lisa Mayer, web and database consultant, Departmental Consulting and Application Development
The speakers have continued to discuss key issues raised at the seminar at:
http://www.futureofpr.com/caseonlineconference
MIT podcast page:
http://web.mit.edu/ist/podcasts/
MIT blogs list:
http://blogs.mit.edu:81/blogs/BS.aspx
MIT Admissions blogs, just a few of the many:
http://ben.mitblogs.com (Admissions)
http://matt.mitblogs.com (Admissions)
http://nance.mitblogs.com (Admissions)
http://daniel.mitblogs.com (Financial Aid)
http://rss.mit.edu/
News Office RSS feeds (with links to IST tips on RSS):
http://web.mit.edu/newsoffice/subscribe-rss.html
RSS help page:
http://web.mit.edu/ist/news/rss-help.html
Explanation of wikis:
http://c2.com/cgi/wiki?WelcomeVisitors
Description of the wiki philosophy mentioned in our discussion:
http://c2.com/cgi/wiki?WelcomeToWikiPleaseBePolite
Wikipedia
http://www.wikipedia.org/
IT Partners wiki:
http://itpartnerswiki.mit.edu/
IS&T wiki:
http://istwiki.mit.edu/
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