Budget & project management
Making the Case for Your Marketing Budget, 2/09
Creative Communication in Tough Fiscal Times, 11/03
Managing the Publication Process, 10/03
Design
Access-Oriented Web Design, 4/09
Designing for Mail Compliance, 4/09
Green Communications, 3/08
Hundreds of Websites, Countless Insights, 11/07
Usability-Driven Home Page Design, 6/07
Brand-Building Communications, 12/05
Electronic & web communications
WordPress Boot Camp: Tips, Tricks & Shortcuts for Your University 4/11
Campus-to-go: Leveraging the New Mobility, 3/11
Take 10: Five Topics, 11/10
Google Analytics for Colleges, 2/10
How-To's on Email Marketing and Social Media, 10/09
Email Marketing, 10/09
Stop the Presses, 7/09
Access-Oriented Web Design, 4/09
Green Communications, 3/08
Usability-Driven Home Page Design, 6/07
CAN-SPAM Act, 12/04
Mail
Designing for Mail Compliance, 4/09
Direct Mail Basics, 9/07
Direct Mail, 4/04
Print communications
Stop the Presses, 7/09
Green Communications, 3/08
Digital Printing for Universities, 11/07
Digital Printing, 1/05
In Pursuit of Print Quality, 2/04
Public relations
Working With the News Media, 4/03
Research & metrics
Using the Institute Archives to Research MIT History, 4/10
Research Techniques for Writers and Editors, 4/10
Google Analytics for Colleges, 2/10
ROI of Integrated Marketing, 12/08
Interviews and Focus Groups, 5/08
MIT Communications Survey, 6/07
Measuring Interactive Media, 4/07
Maximizing Survey Results, 11/06
Effective Web Surveys, 10/06
Social media
The Science of Social Media, 3/12
Social Media on a Shoestring, 2/12
Social Media Analytics, 11/11
The Best Social Media Tactics Ever, 11/11
Social Media Practices of Young Adults, 7/10
Starting a Social Media Policy, 6/10
How-To's on Email Marketing and Social Media, 10/09
Social Media, 10/09
New Social Networking Uses, 4/09
Blogs, Wikis, RSS, Podcasts, 10/05
Campus Portals, 2/05
Strategy
Creating Student Personas, 2/10
The Easy Way to Develop a Strategic Marketing Communications Plan, 3/09
Green Communications, 3/08
Brand-Building Communications, 12/05
Video
Marketing With Online Video, 4/09
Writing & content
Writing Right for the Web: Social Media and Mobile Environments, 5/11
Writing Right for the Web: Traditional Websites, 5/11
Using the Institute Archives to Research MIT History, 4/10
Research Techniques for Writers and Editors, 4/10
Writing Right for the Web, 3/09
Writing for the Web, 02/06
Developing Effective Messages, 5/03
MIT Communications Initiatives, 11/02
List of all workshops
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Video
Marketing With Online Video, 4/09
Integrating online video into your marketing program.
