1 November 2007
Next Generation Printing, one of MIT's preferred printers, offered an overview of the digital printing uses best suited to university audiences, including admissions, alumni, fundraising, and professional education. They also covered how new technologies, such as web landing sites and email publishing, are being added to digitally printed direct mail campaigns to improve response rates.
Presenters
Eileen Ricci, sales, Next Generation Printing
Sheldon Yarmovsky, director of marketing and business development, Next Generation Printing
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