MIT logo: established 2002
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MIT seal: established 1863
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The MIT graphic identity is one of the primary tools we can use
to support the Institute's key messages. The design elements help
give recognition to the verbal ones—they make a statement
of their own as well as forming connections. We all benefit from
association with MIT and MIT's excellence is the immeasurable sum
of our contributions. We have an opportunity to make these exchanges
apparent to the world. Employing consistent and familiar images
across Institute publications—print and web—help make
our messages connect and resonate.
Two of the main elements are the MIT logo paired with the full name, Massachusetts Institute of Technology, and the traditional school seal. Together, they speak to the Institute's history and future. The MIT logo is our lead identifier. It belongs on the vast majority of our publications, from stationery and brochures to websites. The logo suggests MIT's bold, risk-taking, inventive spirit. Pragmatically, it works at all sizes and resolutions. The seal is part of MIT's heritage and culture; it is reserved for ceremonial purposes and official documents such as graduation diplomas, certificates, and registrar letters.
But, the MIT graphic identity is more than a logo and seal. It includes all of the elements in your publications: business papers, type, images, and colors. As a systematic, deployable program, an online style guide will offer direction for use, files for downloading, and helpful background information. The goals of the MIT graphic identity and style guide are to facilitate the integration of design and editorial messages.
Please visit the MIT graphic identity style guide.
http://web.mit.edu/graphicidentity
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