Research Techniques for Writers and Editors
9 April 2009
This webinar, presented by Academic Impressions, covered how to develop and present an effective argument for the value of your institution's marketing and branding initiatives. Special emphasis was placed on being deliberate in using existing, cross-campus marketing resources more effectively. Topics included: organizing your arguments before asking for money, conducting a financial situation analysis, conducting a competitor analysis, formulating your argument, and steps to take to get started.
Michelle Baildon, MIT history of science and technology librarian
Anita Perkins, MIT reference coordinator and industrial relations librarian