Writing for the Web
16 February 2006
Your website navigation is clear. Your content is on target for what interests your audience. But your visitors are still not reading what you want them to read. What's wrong? It might just be that the writing style for your website isn't "web friendly." Examine the key points you need to use when writing for your website or when searching for someone to write web copy for you. The seminar includes examples from higher education and other sites to illustrate the high standards you should aim for.
During this CASE webinar, the presenter explained why the best thing you can do to improve the impact of your website (at relatively little expense) is to find the right person to rewrite your existing copy. He outlined why many of the tips for better website writing apply to your e-mail as well.
Robert E. Johnson, senior marketing consultant