Developing Effective Messages
5 May 2003
This workshop presented several tools for developing effective messages, and defined the building blocks of developing messages that will move your audience(s) to the desired outcome, such as attending an event, making a donation, or developing a greater understanding of complex issues. "Best practices" using MIT key messages in communications materials—online and in print—were also presented.
Presenters
Marsha Sanders, senior communications officer, Provost's OfficeMessaging team
Suzana Lisanti, senior web strategist, Information Systems
Paul Denning, associate director of communications, Sloan School of Management
Dick Anthony, associate director for communications, Communications & Donor Relations
Best practices team
Mary Leen, associate director, MIT Musuem
Mary Haller, director of arts communications, Office of the Arts
Paul Denning, associate director for communications, Communications & Donor Relations
Tools and links
Messages presentation (9.4MB .ppt)
Project worksheet (44KB .doc)
Awareness to action diagram(20KB .xls)
Best practices presention (4.1MB .ppt)
Positioning diagram (32K .doc)