Writing Right for the Web: Traditional Websites
19 May 2011
Whether communicating your key messages via your traditional website, social media sites or mobile devices, the fundamental truth of web content remains constant: clean and simple content based on the most important tasks your visitors want to accomplish online is essential to your marketing success. This Academic Impressions webinar covered engaging key audiences, direct marketing copywriting principles, practical tips for reforming your web pages and basic tips to increase your visibility for search engines.