4 December 2008
This Academic Impressions webinar covered best practices and potential pitfalls, as well as provided examples of how ROI has been successfully measured at other institutions. The agenda included defining ROI, employing corporate measurement practices, understanding your true marketing budget, establishing a marketing/branding dashboard, using your dashboard data to establish a research agenda, and tools and resources.
Presenter
Elizabeth Scarborough, president and partner, SimpsonScarborough
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