7 December 2004
Publishing Services Bureau hosted this audio seminar on anti-spam laws that may affect certain types of email sent by MIT. The seminar was offered by ACUTA, the Association for Communications Technology Professionals in Higher Education. Attendees were able to listen to the presenter, ask questions, and interact with participants at other sites.
On January 1, 2004, the CAN-SPAM (Controlling the Assault of Non-Solicited
Pornography and Marketing) Act went into effect. The provisions
of this far-reaching law pertaining to commercial email apply equally
to both non-profit institutions and for-profit organizations. Institutions
using email to market anything -- including telecommunications services,
publications, continuing education programs, event tickets, books,
etc. -- need to be aware of the legal requirements or potentially
face significant financial penalties. These requirements don't just
apply to bulk email; even single email messages that are considered
commercial are covered.
This seminar covered the key provisions of the CAN-SPAM Act, how it applies to colleges and universities, how to define commercial email, and what essential provisions (such as a uniform and accurate opt-out procedure) need to be in place to ensure compliance.
Presenter
Amy Worlton, attorney, Wiley, Rein and Fielding, Washington, DC
Marsha Sanders, senior communications officer in the Office of the Provost, and Monica Lee, director of the Publishing Services Bureau, prepared the following PowerPoint presentation outlining the key points of the CAN-SPAM Act.
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