7 December 2005
This seminar was presented by Roger Sametz of Sametz Blackstone
Associates, a Boston-based strategic communications firm. He discussed
how "brand" can positively impact an organization's success
by providing a coherent, consistent approach to communications across
media, the importance of leveraging the MIT identity, and the right
questions to ask when determining whether your department, lab,
or center would benefit from a sub-identity. He also showed examples
of publications with a strong brand relationship between MIT and
a sub-identity.
Sandy Farrier from PSB reviewed a handout on working with the MIT logo. It includes appropriate uses of the MIT logo when MIT is a part of your office name and when the MIT logo is paired with your office name or office logo.
Presenters
Roger Sametz, president and founder, Sametz Blackstone Associates
Sandy Farrier, design manager and associate director, Publishing Services Bureau
Contact
Monica Lee
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