How-To's on Email Marketing and Social Media

10 October 2009

MIT communications staff offered demonstrations on various aspects of email marketing and social media, including creating an HTML email, managing a Mailman distribution list, promoting events through Facebook, and creating and managing a Twitter account.

Video (Safari or FireFox is recommended)

Program

How To Create an HTML Email
Amy Marcott, web writer/editor, Alumni Association
Noah Kuhn, associate director of design, Resource Development

How To Manage a Mailman Distribution List
Laura Baldwin, user accounts consultant, Information Services & Technology

How To Promote Events Using Facebook
Joshua Velasquez '08, project manager, Office of the Dean for Student Life

How To Create and Manage a Twitter Account
Lisa Damtoft, webmaster, MIT Medical

Tools and Links
HTML Email: Noah Kuhn and Amy Marcott (4.3MB .pdf)
Twitter: Lisa Damtoft (1.2MB .pdf)