Email Marketing
15 October 2009
MIT communications staff shared their expertise and experiences with email marketing. Topics included incorporating email marketing into your overall communications plan, measuring and analyzing results, email sending options, MIT policies and guidelines, and examples of email marketing at MIT.
Tools and links
Email Communications Strategy: Maggy Bruzelius and Amy Marcott (3.5MB .pdf)
Guidelines and Policies: Jag Patel (1.1MB .pdf)
Email Service Providers: Cheryl Slowik (336KB .pdf)
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Video (Safari or FireFox is recommended) 
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Program
Email Communications Strategy Maggy Bruzelius, director of communications, Alumni Association Amy Marcott, web writer/editor, Alumni Association
Incorporating email marketing into your overall communications plan and measuring and analyzing results.
Guidelines and Policies Jag Patel, senior project manager, Office of the Provost
Guidelines and policies for emailing large groups on campus, pros and cons of HTML email and plain text, when to use Mailman as compared to an outside service, opt-in/out guidelines, proper list creation and management, and managing bounce-backs and comments.
Email Service Providers Cheryl Slowik, publishing advisor, Publishing Services Bureau
Determining whether to use an email service provider (ESP) to send and manage your emails, features to consider when evaluating ESPs, and ESPs being used at MIT.
Panel Discussion Scott Campbell, director of communications, School of Architecture & Planning Bruce Mendelsohn, director of communications and outreach, Gordon Engineering Leadership Program Nicole Malec Kenyon, director of communications, Resource Development Joshua Velasquez '08, project manager, Office of the Dean for Student Life