Direct Mail Basics
26 September 2007
This seminar provided an overview of direct mail, including using the right type of data, publication formats, how to best reach your target audience, and postage considerations.
The seminar was presented by Kirkwood Direct, the data processing and mailing facility of Kirkwood Printing. Marty O’Brien from MIT Mail Services joined the session to detail the mailing services available at MIT.
Ralph Delatto, vice president, sales and marketing, Kirkwood Direct
Marty O’Brian, manager, MIT Mail Services