Direct Mail
7 April 2004
This workshop included advice on designing direct mail pieces with impact, offered the latest facts and figures on the direct mail industry, provided tips for increasing response rates, and outlined direct mail considerations, including format, paper selection, personalization, and postal regulations. Participants received the Sappi Direct Mail booklet, which contains sizing charts, checklists, and worksheets. Marty O’Brien and Debbie Puleo from MIT Mail Services joined the session to detail the mailing services available at MIT.
This workshop was sponsored by local printer Moore Wallace/W.E. Andrews and Sappi Paper.
Presenters
Daniel Dejan, Sappi Paper
Marty O’Brien, manager, MIT Mail Services
Debbie Puleo, MIT Mail Services
If you would like assistance with a direct mail project, please contact the Publishing Services Bureau at psb@mit.edu or 617.258.9380.
