Research & metrics

Using the Institute Archives to Research MIT History, 4/10
Learning how to locate MIT's records and publications dating back to the 1880s.

Research Techniques for Writers and Editors, 4/10
Using the Libraries' resources and databases to locate articles.

Google Analytics for Colleges, 2/10
Understanding web visitors, tracking clicks and analyzing trends.

ROI of Integrated Marketing, 12/08
Examining best practices and potential pitfalls.

Interviews and Focus Groups, 5/08
Conducting qualitative research to enhance branding and marketing strategies.

MIT Communications Survey, 6/07
Presenting the results of the communications survey.

Measuring Interactive Media, 4/07
Using tools to measure communications goals and track progress.

Maximizing Survey Results, 11/06
Using survey data to help inform communications and messaging.

Effective Web Surveys, 10/06
Designing and administering surveys for optimal results.