Google Analytics for Colleges: Understand Clicks, Trends & Track Results
18 February 2010
Using Google Analytics as part of your university's marketing strategy will enhance the effectiveness of your overall web marketing efforts. How can your school leverage these tools to better understand its web visitors, track clicks and analyze trends to maximize your marketing campaigns? Higher Ed Hero sponsored this webinar, which covered web metric strategies to drive more traffic to your website, the four must-have Google Analytics rules that every college should apply, how to understand who is visiting your site and what they will want, and proven ways to determine what is and isn't working on your site.
Kyle James, inbound marketing consultant, HubSpot