MIT Communications Survey

21 June 2007

This presentation reviewed the results of MIT's communications survey, and it was a starting point for how MIT communicators might think about applying the findings to their own projects.

In March 2007, MIT invited all students, faculty and staff, as well as a random sample of alumni, to participate in the survey. The purpose of the survey was to learn about opinions on the types of communications materials available at MIT and the preferred methods of receiving and sharing news and information. The information gained from this research will be used to influence the development of evolving methods of communications at MIT.

The working team (listed below) sought input from several advisory groups, which included students, faculty and staff, on the types of questions to include in the survey. The team collaborated with the MIT Institutional Research Office, MIT Information Services & Technology, and Opinion Dynamics Corporation, a local market research firm, to develop the questions, administer the survey and analyze the results.

Visit the MIT Communications Survey page to view the survey instrument, executive summary, and data analysis summary.

Sponsors
Kirk Kolenbrander, vice president of Institute Affairs and secretary of the Corporation
Beth Garvin, executive vice president & CEO, Alumni Association
Pamela Dumas Serfes, executive director, News & Communications

Working team
Monica Lee, Publishing Services Bureau
Catherine Avril, School of Engineering
Bara Blender, Publishing Services Bureau
Maggy Bruzelius, Alumni Association
Greg Harris, MIT Institutional Research
Suzana Lisanti, MIT Home Page Team
Jag Patel, Information Services & Technology Survey Team
Peggy Peterson, President's Office

Presenters
Chris Anderson, vice president, Opinion Dynamics Corporation
John Gorman, CEO, Opinion Dynamics Corporation