Measuring Interactive Media
3 April 2007
This webinar was presented by Academic Impressions and discussed tools that can help with assessing interactive media efforts. It provided the context for using measurement tools effectively, including establishing communications goals for interactive media and using data to track progress.
Major topics included an overview of new media, communications planning, measurement tools and evaluation of outcomes.
Paul Baker, senior communicator, Wisconsin Center for Education Research, University of Wisconsin-Madison
Dan Karleen, director of new media product development, Peterson's