Social Media Analytics
16 November 2011
Calculating the ROI of social media is a challenge. In this webinar by Higher Ed Experts, we learned how higher ed institutions can really measure the impact of social media. Topics included why and how to measure the impact of social media marketing, how to find insights in analytics data and how to optimize social media activities.
Stephane Hamel, web analytics expert and instructor at the University of Laval and
British Columbia University