7 December 2005
This seminar was presented by Roger Sametz of Sametz Blackstone Associates, a Boston-based strategic communications firm. He discussed how "brand" can positively impact an organization's success by providing a coherent, consistent approach to communications across media, the importance of leveraging the MIT identity, and the right questions to ask when determining whether your department, lab, or center would benefit from a sub-identity. He also showed examples of publications with a strong brand relationship between MIT and a sub-identity.
Sandy Farrier from PSB reviewed a handout on working with the MIT logo. It includes appropriate uses of the MIT logo when MIT is a part of your office name and when the MIT logo is paired with your office name or office logo.
Roger Sametz, president and founder, Sametz Blackstone Associates
Sandy Farrier, design manager and associate director, Publishing Services Bureau